One of the most popular ways to get your Twitter posts noticed is to use a hashtag (“#”). Twitter users organically began using this feature to catergorize keywords and topics. Now the hashtag is use to find interesting tweets. Hashtag keywords that become popular are called “Trending Topics” (twitter.com).
Users are able to apply multiple hashtags to one tweet however, it is recommended that no more three hashtags are used one time (twitter.com). The biggest complication with hashtags is that when a social media users is mass posting on through services such as TweetDeck, the ‘#’ shows up on sites such as Facebook, that doesn’t use feature. It can cuase complication to those unfamiliar with the symbol. The plus-side of this is that is creates interest and curiousity that could cause a Facebook user to join Twitter and Trending Topics.
This video can help you become more familiar with hashtags and hopefully start some #TrendingTopics (twitter.com):
When I first heard the term “widget,” my mind resorted to the visual of a Dr. Seuss character. However, over the past eight weeks I’ve gained further insight on the term.
- is a computer add-on.
- displays information to invite the user to act.
- is a self-contained, small application code.
- includes: buttons, dialog boxes, windows, toggle switches of forms.
- comes in three basic types: desktop, Web and mobile.
Widgets are offered by companies such as Yahoo! YouTube, Microsoft and Google. They allow users to add functionality to their sites, profiles and blogs by items such as video, audio and photo galleries; even be able to see how many are subscribed to their RSS feed!
There are many examples and tutorials online featuring widgets: how to build them and how to use them. Marketers should take advantage of these simple applications, especially on the mobile platform! Apple has developed an iPhone Widget which keeps users up to date on Hot Apple News (download at: iPhone Widget).
It’s fall! A time of year for football, pumpkin flavored everything and lots of activities for children. This week, I realized how many food companies aren’t taking advantage of simple promotions. For example, tailgating relates to items such as beer (mostly light), sandwiches (mostly grilled) and snacks (mostly chips.) These items are hot sellers and special promotions should be incorporated. In fact, any promotion involving football, big or small, has great potential in success as long as it’s marketed the right way. Avenues of emerging media can make this happen!
Doritos has had long success in their “Crash the Super Bowl” commercial contest. Now in its sixth year, contestants are asked to submit videos of potential Doritos Super Bowl commercials. The winner gets their idea reproduced and a springboard into working on large commercials. This year, the winner will get to work with actors from The Lonely Island and receive a $1 million prize. Doritos hopes that this contest will increase traffic on social media sites, especially Twitter, Facebook and YouTube. Over 62,000 currently “like” the Crash the Super Bowl Facebook Fan Page.
Last year’s winner put together one of my favorite commercials of all time!
With being fairly new to blogging and WordPress, I knew that there would be some hardships with buzzbuilding this blog. However, I am surprised that only one posting has been commented on. Yes, that’s right: one post, one comment. Therefore, this week my blog and I will focus on getting a good buzz going. The following five suggestions I have received by fellow IMC peers will be exercised:
1.) Ping It: At first, I had no idea what “pinging” meant until I checked out it. This will probably be one of my favorite buzz building techniques!
2.) Comment on other Emerging Media blogs: Not just WVU IMC Emerging Media blogs exist; there is so much information to share!
3.) Establish blog dialogue with classmates (who’s blogs are listed under “LINKS”): We should be doing this despite; support, support, support!
4.) Share it on the WVU IMC Facebook page: Only a little over 600 fans? Am I on the right WVU IMC page?
5.) Word-of-mouth: Tell co-workers, friends, family about it and encourage them to log on!
What other ways are there to build blog buzz? Any suggestions would greatly be appreciated, especially if those suggestions are shared through commenting!
There are many of the next generation of consumers carrying mobile phones which have internet access and texting capabilities. Great controversy of this under age 18 group being able to purchase apps and the like from their phone with their parents fitting the bill is present. This past weekend, I witnessed a Bath and Body Works employee ask a child purchasing lip gloss for her phone number and email in order for the child to receive coupons and special promotions. In the same shopping area, a posting at Old Navy read “Any customer who is visibly over the age of 18 and is not asked to open a store credit account will receive a free pair of flip flops.”
At this particular shopping center, Bath and Body Works obviously receives little training on how to treat child consumers (“child” meaning under the age of 18), while Old Navy respects their young consumers. These incidents raised some red flags on whether or not major company employees should be allowed to ask for personal information from child consumers. How ethical is it and what laws are present to prevent it?
Email marketing can be classified into two things: 1.) a direct marketing channel and 2.) a branding channel. These two classifications come about due to two things: 1.) what email marketing was created for and 2.) what it has become. Email should be used for marketers to directly reach their audience concerning specials, deals, discounts, product launches and similar motives. However, email marketing has become a way of branding for some companies. Many times a consumer will open a mass-distributed email and it will contain very little information of what the company has to offer. This technique bypasses the true intentions of the company, such as selling, and presents something entirely different.
Below are examples:
Direct Marketing Email
It’s been two months since Casey Anthony was acquitted of murder charges involving her daughter, Caylee. An interesting part of this trial is how it is being described as the first “social media trial.” On networks such as HLN, show hosts including Joy Behar, Dr. Drew and Nancy Grace have all discussed this matter including that the defense team hired social media expert(s) to analyze what was being said by the public via internet and using this information to help their case.
The Orlando Sentinel, which will still send out Casey Anthony text alerts to this day, provided heavy coverage of the trial. The OS states that “a consultant for Casey Anthony’s attorneys analyzed more than 40,000 highly-charged opinions.” These opinions were both positive and negative. One example is that when Cindy Anthony was claiming to have done the searches for “chloroform” on the Anthony computer, social media users were saying that she was only trying to protect her child. During closing, the defense softened their approach and brought out this protection Cindy was trying to attempt (Pacheco, 2011).
There is a lot to be learned from this and the upcoming Michael Jackson/ Dr. Murray case has already been on alert. Not only are they concerned of fans trying to help “get revenge” and seeking a jury seat but they are also concerned of those with too much exposure to social media opinions gaining a juror spot. It will be interesting to watch how social media space this upcoming high profile case takes up.
Pacheco, W. (2011). Casey Anthony: How social media tweaked defense strategy. Orlando Sentinel. Retrieved on September 12, 2011 from: http://articles.orlandosentinel.com/2011-07-13/business/os-casey-anthony-social-media-strateg20110713_1_media-sites-casey-anthony-cindy-anthony.
New media users should exercise caution when gathering information. Inside the Internet lies a web of false, misleading information. Sometimes the misinformation given is intentional and sometimes the misinformation is simply to once be believed as true to the writer.
There is hope that advancements in filters will cut-down on the garbage however for now users have some useful resources. For example, David and Barbara Mikkelson, a couple from California, run Snopes.com, an Internet reference source for urban legends, myths, folklore, rumors and misinformation. The site lists financial scams sorted into categories such as food, college, computers and history. This section is highly popular due to the booming times for scammers. Another section is “What’s New” that provides information pertaining to the latest goosip and hoax such as the death of Tony Danza on September 1, 2011 (snopes.com).
While the Internet and new media, especially social media, is a terrific, fast and easy way to stay up-to-date on the latest current events, there is no fault in checking your sources. It’s possible that a blogger may just be trying to attract traffic!
Emerging media- it’s unavoidable is part of everyday life. From blogs to texts to simply speaking, the way marketers is reaching us is constantly expanding. Emerging media is defined as “the evolving use of technology and digital content to enhance work, play, and learning, to broaden access to information, and to enrich personal connection by eliminating the constraints of time and location (Ball State, 2011).
This blog will discuss various aspects of emerging media including why it matters, how we interact with it and how it influences our world. Take for example how employment is one of the most heavily emerging media influenced areas. Those looking for employment, those striving to keep employment and those looking to gain new employees all utilize emerging, mainly social, media. The following CareerBuilder video shows how companies can utilize new technology to build and recruit: Emerging Media and Your Recruitment Strategy.
I look forward to taking a journey through Emerging Media (and WVU’s IMC Course 619- Emerging Media & the Market) to discover how this technology evolved and where it is predicted to go.
Ball State University. (2011). “Emerging media.” Retrieved on August 29, 2011 from: http://cms.bsu.edu/Academics/CentersandInstitutes/EmergingMedia.aspx
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